Mar
The Mistake That Must Be Avoided In Determining Type of Keyword
Posted by Ilham DC in SEO tips
What mistake that must be avoided when we choose some keyword for our blog or website?
"We think that all keyword was same"
In some chase we have select some keyword and we are think that keyword what we have choose is good to describe about our contents and product and when we test it the result appear in the first line but in not influence on our sales conversion.Why its happen and the sales not growth like we expect?
And the answer for that question are :
Keyword can be grouped into 3 part
- Browse Keyword (or the type of search)
- Compare Keyword(or the type of product comparison)
- Buy Keyword(or the type of purchasing)
Browse Keyword
This keyword very suitable for the big company that want to spread good sense to customer.And this keyword use to form online branding for certain mark or certain company. And this type search have result for generally result, and usually get huge traffic, but can't shown site conversion in a few time.
For some example,some company with the same class as Acer, Lenovo in practice of adword or SEO technique will use "Computer", "Desktop Computer" or "Notebook" for the keyword to generate more conversion on their online branding.
Compare Keyword
Compare Keyword have specific result than Browse Keyword, but it more generally when use Buy Keyword which has more specific result.
This keyword are acceptable for small or middle business.With huge stock and item to sell.For the customer that already to buy from seller but they are unsure about the price and looking for the best price will use this keyword. Example "Cheap Computer","Computer Price",etc.
Buy Keyword
Buy keyword was really suitable for online business on small scale, single product or unique product.And if the customer already to but the product they will use this keyword to find what they looking for.Buy keyword was more specific that the two above, and its usually related with more specific search like "product name","product type","city", and more specific categories for search.
Example :"Acer price in london", "Sony Ericson K750i", etc.